This project was set for me through the BriefBox website. I needed to create a fun and relevant logo and brand style for aki-to, a Scandinavian hotel chain.
My design is based on the beautiful lines of Finlandia Hall in Helsinki. This 1971 icon designed by Alvar Aalto breathes Scandinavia and was a fantastic point of inspiration considering aki-to was to be based in Finland. The east side facade in particular provided the inspiration for the shape of the logomark.
Project Deliverables /