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aki-to

Objective /

This project was set for me through the BriefBox website. I needed to create a fun and relevant logo and brand style for aki-to, a Scandinavian hotel chain.

Design /

My design is based on the beautiful lines of Finlandia Hall in Helsinki. This 1971 icon designed by Alvar Aalto breathes Scandinavia and was a fantastic point of inspiration considering aki-to was to be based in Finland. The east side facade in particular provided the inspiration for the shape of the logomark. 

Project Deliverables /

Brand identity